项目: ANCO 洗护品牌
背景：ANCO，璀莉缇集团旗下香氛洗护品牌。
深耕行业20余年，从品质精油出发，坚特使用天然植物香氛打造对人体和环境友善的洗护产品。
自有CMP&ISO认证日化工厂，以及全球精油供应链。截止日前，质心的天然精油产品巳覆盖超过100个品牌，和华住、锦江、美居以及其他大型连锁酒店均保持着长期供应的密切合作，通过香氛围酒店打造差异化的品牌印象，为消费者提供与众不同的香味记忆。
随着近年来中国消费市场发生了巨大的变化，不仅年经一代成为消费主体，个性化、体验化的消费需求影响了洗护行业市场的发展，后疫情时代的到来也引起了消费者对健康的重视。ANCO品牌顺势突围，从新出发，追求健康与精致日常的生活场景，打造一系列高品质香氛精油芳疗洗护产品。引领人们在白然中探寻健康身心的喜悦密码，照顾生活，近身净心。
PROJECT：ANCO Washing Brand
BACKGROUND：ANCO, a fragrance care brand owned by Trieti Group. After more than 20 years in the industry, from the quality of essential oils, Jian special envoy uses natural plant fragrance to create human and environmental friendly washing products. Own CMP ISO certified daily chemical plant and global essential oil supply chain. By the end of the day, the natural essential oil products of Centroid have covered more than 100 brands, and Huazhu, Jinjiang, Mercure and other large chain hotels have maintained a long-term supply of close cooperation, through the fragrant atmosphere hotel to create a differentiated brand impression, to provide consumers with a different fragrance memory. With the great changes in China's consumer spendingmarket in recent years, not only the elderly generation has become the main consumer, personalized, experiential consumer demand has affected the development of the care industry market, and the arrival of the post-epidemic era has also caused consumers to pay attention to health. ANCO brand breaks through the trend, starts from the new, pursues health and exquisite daily life scenes, and creates a series of high-quality fragrance essential oil aromatherapy shampoo and care products. Lead people to explore the joy code of healthy body and mind in the white, take care of life, close to the body and clean heart.
